Empowering brands.
Simplifying the complex.
I turn complexity into clarity and create an impact that wows! Ready to elevate your marketing?
Hi, I’m Sofia.
Optimization optimist by nature.
T-shaped B2B marketer by training.
Transforming complexity into simplicity.
Testimonial
Trust their word, not mine
„Ms. Gschwend’s work results were, even in the most difficult cases and under deadline pressure, always of the highest quality. She was extremely resilient at all times, even in the most difficult situations and always behaved in a calm and considered manner. In doing so, she always used her deep specialized knowledge with excellent success.“
Gisela von Tettau , Communication Lead, MDS, Mercedes-Benz AG
„The collaboration was uncomplicated, fast, and goal oriented. We particularly liked the fact that Sofia turned our initial ideas into several creative logo concepts, so that we only had to select one variant.“
Förderverein Wasserwacht Roßhaupten e.V.
Skills
Broad skill set with visual focus
Marketing is like confetti, a good mix of different colored and shaped elements interacting with one another. Here’s a selection of my most colorful skills.
🎉
Marketing strategy & branding
B2B Communication • Product marketing • Brand building • Strategic planning • Positioning • Messaging • HubSpot • Salesforce • Google Suite
Creative & design
Graphic design • Adobe Creative Cloud • Presentation design • Sora
Project management
Event organization • Budgeting • Leadership • Office 365
Technical skills
AI prompting • Clay • WordPress • HTML • TypeScript
About
A few things to know about me
Marketing wasn’t on my radar. As someone wired for graphic design and tech, I lived to turn complex into clear visuals. Yet something was missing – where was the bigger picture tying design, brand strategy, and business together?
That’s when I found my sweet spot in B2B tech marketing.
Six years later, I’ve reached beyond what I thought possible: relocated to the North, learned a unique language, worked with global teams, navigated small to giant businesses, built bridges across time zones, and, to top it off, led a marketing team.
Today, I build partnerships across tech brands – because we are better together!
When I’m not simplifying the complex, you’ll find me in conversations over coffee ☕️, geeking out over inspiring media work 🎉, or discovering new travel destinations 🏔️.