Empowering brands.
Simplifying the complex.
I turn complexity into clarity and create an impact that wows! Ready to elevate your marketing?
Hi, I’m Sofia.
Optimization optimist by nature.
T-shaped B2B marketer by training.
Transforming complexity into simplicity.
Testimonial
Trust their word, not mine
„Ms. Gschwend’s work results were, even in the most difficult cases and under deadline pressure, always of the highest quality. She was extremely resilient at all times, even in the most difficult situations and always behaved in a calm and considered manner. In doing so, she always used her deep specialized knowledge with excellent success.“
Gisela von Tettau , Communication Lead, MDS, Mercedes-Benz AG
„The collaboration was uncomplicated, fast, and goal oriented. We particularly liked the fact that Sofia turned our initial ideas into several creative logo concepts, so that we only had to select one variant.“
Förderverein Wasserwacht Roßhaupten e.V.
Skills
Broad skill set with visual focus
Marketing is like confetti, a good mix of different colored and shaped elements interacting with one another. Here’s a selection of my most colorful skills.
🎉
Marketing Strategy & Branding
B2B Communication • Brand Building • Strategic Planning • Positioning • Messaging • HubSpot • Google Suite
Creative & Design
Graphic Design • Adobe Creative Cloud • Presentation Design
Project Management
Event Organization • Budgeting • Leadership • Office 365
Technical Skills
HTML • TypeScript • WordPress
About
A few things to know about me
I never thought I’d be interested in marketing. As a creative mind with a knack for graphic design and technology, I love communicating ideas and messages visually. I get a thrill out of demystifying complex topics, turning them into simple bits. Yet I felt something was missing: the bigger picture embedding design and interlinking brand strategy to work together.
This is where I discovered my love for marketing, specifically for B2B in tech.
Fast forward ⏩ 6 years, and I’ve done more things than I ever imagined: moving to a foreign country, learning a unique language, working with an international team, experiencing giant and small businesses, collaborating across global time zones, and, to top it off, leading a marketing team. All to push the boundaries of brands and market them to the right audience.
Today, I bring tech brands together by curating partnerships that help create big impact – better together.
Besides that, I always love a chat over coffee ☕️, sharing inspiring media works 🎉, and discovering new travel destinations 🏔️.