Empowering brands.
Simplifying the complex.
I turn complexity into clarity and create an impact that wows! Ready to elevate your marketing?
Hi, I’m Sofia.
Optimization optimist by nature.
T-shaped B2B marketer by training.
Transforming complexity into simplicity.
Testimonial
Trust their word, not mine
„Ms. Gschwend’s work results were, even in the most difficult cases and under deadline pressure, always of the highest quality. She was extremely resilient at all times, even in the most difficult situations and always behaved in a calm and considered manner. In doing so, she always used her deep specialized knowledge with excellent success.“
Gisela von Tettau , Communication Lead, MDS, Mercedes-Benz AG
„The collaboration was uncomplicated, fast, and goal oriented. We particularly liked the fact that Sofia turned our initial ideas into several creative logo concepts, so that we only had to select one variant.“
Förderverein Wasserwacht Roßhaupten e.V.
Skills
Broad skill set with product marketing focus
Marketing is like confetti, a good mix of different colored and shaped elements interacting with one another. Here’s a selection of my most colorful skills.
🎉
Marketing strategy & branding
Product Marketing • Sales enablement • Positioning • Messaging • Brand building • B2B communication • Strategic planning • HubSpot • Salesforce
Creative & design
Graphic design • Adobe Creative Cloud • Presentation design • Sora • Claude Design System
Project management
Leadership • Event organization • Budgeting • Office 365
Technical skills
AI prompting • Claude • Clay • WordPress • HTML • TypeScript
About
A few things to know about me
👋 Hi, I bring clarity to complex topics.
Wired for design and tech, my sweet spot is B2B tech marketing. I translate techy features into the impact our customers feel in their day-to-day work. As Product Marketing Manager I bring the voice of the customer to our team, providing positioning & messaging clarify. All embedded into the big picture, tying business and brand strategy together.
Over the last years, I’ve reached beyond what I thought possible: relocated to the North, learned a unique language, worked with global teams, navigated small to giant businesses, built bridges across time zones, and, to top it off, led a marketing team and now marketing a whole product group.
When I’m not simplifying the complex, you’ll find me in conversations over coffee ☕️, geeking out over inspiring media work 🎉, or discovering new travel destinations 🏔️. Let’s connect!