Sofia Gschwend

Marketing Finnish technology company as global brand

Leading the global brand strategy and initiatives while building a high-performing marketing team. Ensuring consistency across channels as part of integrated marketing I crafted comprehensive brand guidelines and created versatile assets for Treon’s digital platforms, sales collateral, social media, and international exhibitions to drive inbound leads through content and multichannel demand generation campaigns. Refined Treon’s image to align with its new strategy, positioning it as a renowned IoT technology company providing excellent data acquisition for operational technologies – simply put, ‘Data for better life’.

Collaborating with an international team to create global impact is truly exhilarating. Our three-person marketing team achieved remarkable results by optimizing conversions across the buyer’s journey: +70% inbound lead growth through organic traffic, LinkedIn campaigns, and regular exhibitions. Consistent content distribution on LinkedIn led to a +45% growth in highly engaged followers. New visual assets showcasing Treon’s qualitative-data approach were instrumental in shifting perceptions from an IoT device design house to a comprehensive service company offering software, hardware, and services. This journey not only boosted the company’s market presence but also fueled my passion for translating complex tech narratives into compelling brand stories with worldwide resonance.