Building a contemporary brand
Simplicity and clarity were the guiding principles in developing the branding for Beck and Göz, an ear, nose, and throat practice. The challenge lay in distilling their comprehensive range of services into a concise, contemporary design. Through thoughtful use of color, shape, and typography, we created a medical practice logo that exudes professionalism while remaining approachable.
Realizing this branding project completely as remote work, it was so rewarding to meet up with the client a few months later. It’s been great to see the branding applied to the newly built premises together with the happiness it brough to the client.
Concise
A slightly medical and at the same time personal style is given by this combination of prominent letters and fine lines.
Colorful
The logo is applicable universally and timeless in this black and white design.
Skills
- Design thinking
- Concept creation
- Graphic design
- Branding strategy
Tools
- Adobe Illustrator
- Adobe Photoshop
